Portfolio Case Study

High-Performance Web Design & Digital Strategy

This project illustrates a professional approach to web design, combining accessibility, performance optimization, and strategic layout to help small businesses and nonprofits reach their audiences effectively.

The site integrates WCAG-informed accessibility, SEO best practices, responsive design, and fast load times to create a user-centered digital experience that balances clarity with measurable results.

Portfolio Case Study Site Screenshot

Key Highlights

  • Performance: PageSpeed Insights scores of 100 across Performance, Accessibility, Best Practices, and SEO
  • Accessibility: Full WCAG 2.1 compliance including semantic markup, keyboard navigation, and readable color contrast
  • Responsive Design: Optimized for desktop and mobile (FCP: 0.8s, LCP: 1.7s, CLS: 0)
  • Content Optimization: Images compressed, delivered in WebP, lazy-loaded for efficiency
  • Analytics Integration: Google Site Tag for performance tracking and engagement

Project Overview

The site demonstrates a results-oriented approach to web design. Key objectives included delivering fast-loading pages, ensuring accessibility for all users, and presenting content in a visually engaging, clear way.

Strategic optimizations included image compression and WebP delivery, deferring non-critical scripts, refining page structure for usability, and adhering to accessibility standards. These efforts collectively produced a site that performs at the highest level across UX and technical metrics.

Technical Achievements

  • Performance Optimization: Reduced render-blocking scripts, minimized CSS/JS, compressed assets for faster load times
  • Image Delivery: All images optimized for web, WebP formats provided, lazy-loading implemented
  • SEO: Structured HTML, meta tags, and semantic headings for optimal search visibility
  • Analytics: Integrated Google Site Tag for real-time performance tracking
  • Accessibility: Full WCAG 2.1 compliance including landmarks, focus management, and semantic HTML

Technical Performance & Metrics

  • Performance Score: 100 / 100 — highly optimized resources for immediate content rendering
  • Accessibility: 100 / 100 — proper headings, keyboard navigation, ARIA attributes, and color contrast
  • SEO & Best Practices: 100 / 100 — semantic HTML, metadata, structured data, secure HTTPS
  • Load Times (Core Web Vitals):
    • FCP: 0.8s — first visible element renders quickly
    • LCP: 1.7s — largest visible element appears rapidly
    • CLS: 0 — layout remains stable during loading

Contact Me

Ready to create high-performance, accessible, and visually compelling websites? Let’s start the conversation.

Your information is safe with me — I will never sell or share your data.