Web Design, Digital Strategy & Social Growth for Small Businesses & Nonprofits
Led by Autumn Belon — Web Designer & Digital Strategist with a Master’s in Graphic Information Technology.
Delivering accessible, high-performing websites, UX- and SEO-optimized content, UGC campaigns, and visually engaging social and graphic content to drive measurable growth for businesses and nonprofits.
From UX-focused web design and SEO optimization to TikTok content and Amazon influencer campaigns, I combine creative storytelling, data-driven strategy, and measurable results to elevate brands and drive engagement.
With a Master’s degree in Graphic Information Technology (4.0 GPA) and a BAS in Internet and Web Development (Summa Cum Laude) from Arizona State University, I combine technical expertise, design skill, and data-driven strategy to deliver measurable results across web, social, and influencer campaigns. My work includes TikTok and Amazon influencer campaigns, full website redesigns, and digital marketing content that drives engagement, traffic, and tracked sales.
Accessibility-First Web Design & Risk Mitigation
I specialize in building websites that are not only visually engaging but also fully accessible, WCAG-compliant, and designed to reduce potential legal risk. This approach ensures your nonprofit or small business can serve all users, meet grant or funding requirements, and demonstrate professionalism at every level.
By integrating accessibility standards into the design process, your site becomes more usable, more discoverable, and more defensible—protecting your organization while supporting growth.
Website Design, SEO, and UGC Marketing Services
Accessibility-First Design
Custom websites and redesigns for small businesses and nonprofits, built with UX design, usability, accessibility, and SEO from the start.
UGC & Social Media Content
Short-form videos, TikTok campaigns, and influencer content crafted to grow communities, boost engagement, and drive measurable results for small businesses and nonprofits.
Graphic Design & Visual Content
Cohesive, high-impact graphics for web, social media, and marketing campaigns that capture attention, enhance messaging, and engage audiences.
Website Redesign & Accessibility Optimization Process
Transforming underperforming websites into structured, accessible, search-optimized digital assets:
Diagnose Structural & UX Gaps
Most small business and nonprofit websites struggle not because of visual design, but because of unclear structure, poor UX, inaccessible layouts, and content that doesn’t match how real users navigate a site. My work focuses on correcting those issues through UX-informed information architecture, accessibility-focused design, and SEO-driven content structure.
Strategic, Accessibility-Focused Architecture
My approach emphasizes UX design principles, SEO-informed information architecture, user flow, and content clarity so websites are usable, inclusive, and aligned with real user behavior.
Execute the Redesign
Recent work includes a full nonprofit website redesign with updated color systems, layout and navigation restructuring, logo and graphic refinement, new page development, and page consolidation to improve usability and reduce friction for users.
This nonprofit redesign improved accessibility by following WCAG 2.1 AA-informed design standards aligned with current ADA litigation trends, making the website usable for a broader audience and reducing potential legal risk.
Apply WCAG 2.1 Accessibility Standards
All web design work is informed by WCAG 2.1 accessibility standards (W3C guidelines), including readable color contrast, semantic heading structure, keyboard-accessible navigation, and clear content hierarchy.
Integrate SEO & Analytics
Beyond design, I integrate SEO best practices and analytics tracking — including Google Site Tagging and performance analysis — to ensure your website not only looks great but drives measurable traffic and conversions.
Reduce Legal Risk & Future-Proof
U.S. courts have increasingly recognized websites as places of public accommodation under the ADA, leading to a rise in accessibility-related litigation. As a result, WCAG-informed design has become a widely accepted standard for reducing risk while improving usability.
Measurable Outcomes from Accessibility & UX Projects
Following structured, accessibility-focused redesigns, projects achieved measurable improvements in usability, performance, and engagement. For example, a nonprofit site saw enhanced WCAG 2.1 compliance, reduced user friction, and higher engagement—all without a full rebuild.
- ✔ 100% WCAG-compliant content and navigation
- ⚡ 40% faster page load times with optimized assets
- 🎯 Measurable traffic and engagement gains within 90 days
- 🛠️ Risk reduction by aligning with ADA best practices
TikTok UGC Marketing & Short-Form Video Strategy for Brands
I craft high-impact social content and campaigns that capture attention, expand reach, and deliver measurable results for small businesses and nonprofits.
Audience & Platform Research
I analyze target demographics, competitors, and platform trends to identify the content formats and messaging that will resonate most with your audience.
Creative Concepting & Storyboarding
Every video and campaign is planned with a clear narrative and visual strategy, ensuring brand consistency and audience engagement from the first frame.
Content Production
I produce TikTok, Instagram Reels, and influencer content that balances authenticity, entertainment, and brand messaging to maximize attention and trust.
Optimization & Posting Strategy
Posts are optimized for reach and engagement through hashtags, captions, trending audio, and posting cadence. I continuously monitor performance and adjust content strategy based on real-time analytics.
Analytics & Measurable Results
Engagement, reach, conversions, and sales are tracked across all campaigns. Each project comes with actionable insights and data to improve future performance.
Impactful UGC & Short-Form Video Campaigns
TikTok and short-form content campaigns delivered measurable engagement, audience growth, and tracked conversions for small businesses and nonprofits.
✔ Millions of impressions per month • ⚡ Rapid virality and shareability • 🎯 measurable sales & conversions • 🛠️ data-driven content strategy for sustainable growth
Graphic Design & Visual Branding for Web and Social Media
I create visually cohesive graphics for web, social, and marketing campaigns that enhance brand recognition and drive audience engagement.
Visual Audit & Style Alignment
I review existing visual assets to ensure consistency across all digital touchpoints, identifying opportunities for a cohesive and polished look.
Create Custom Graphics
I design engaging visuals for social media, website elements, and marketing campaigns that are visually striking and optimized for the platform.
Platform Optimization
Every graphic is tailored to its intended platform, balancing resolution, aspect ratios, accessibility, and brand tone for maximum impact.
Performance & Engagement Tracking
I monitor which visuals resonate best with audiences and optimize future assets based on engagement data, ensuring your graphics are not just beautiful, but effective.
High-Impact Graphic Design & Visual Branding
Custom graphics and visual branding projects enhance web and social campaigns, creating cohesive brand identity while driving audience engagement and measurable results.
✔ Visually cohesive branding across web & social • ⚡ Platform-optimized graphics for maximum reach • 🎯 Measurable engagement and interaction gains • 🛠️ Data-informed iterative design for sustained impact
Portfolio Case Studies
Explore my work through two detailed case studies:
- Nonprofit Website Redesign — ongoing work for a nonprofit organization, focusing on accessibility, engagement, and conversions.
- Portfolio Case Study — an in-depth look at my own website, showcasing my full technical, design, and SEO strategy capabilities.
Featured Work
Selected projects demonstrating design, accessibility, performance, and measurable engagement.
Dog Puzzle Feeder — TikTok & UGC
Developed a series of short-form TikTok videos showcasing real-life product use. Each video highlighted the product in a playful, relatable context, emphasizing its functionality and appeal for dog owners.
Applied SEO-conscious captions, trending hashtags, and an optimized posting schedule to maximize reach and discoverability. Engagement was monitored closely to adjust content strategy in real time.
Results: 305 tracked sales, strong user engagement (likes, shares, comments), and increased brand visibility on TikTok.
Strategy included audience segmentation, trend alignment, and iterative testing to refine video content and captions for maximum performance.
Jean Miss Perfume — TikTok & UGC
Produced a series of lifestyle and product demonstration videos to showcase the perfume in real-world scenarios. Focused on storytelling that highlighted scent, packaging, and brand personality.
Optimized video captions, hashtags, and posting times for maximum engagement and discoverability on TikTok. A/B tested content formats to determine which style resonated best with the target audience.
Results: Several hundred tracked sales, significant growth in organic brand awareness, and increased follower engagement.
Creative strategy emphasized visual appeal, clear product messaging, and analytics-driven refinement to maintain consistent ROI and audience growth.
Women's Lightweight Sweater — Amazon Influencer Content
Created influencer content showing seasonal and lifestyle use of the sweater. Videos and images were crafted to appeal to target demographics, demonstrating versatility, comfort, and styling options.
Optimized copy, hashtags, and Amazon listing content to boost visibility and drive engagement. Performance was tracked to continuously adjust content and maximize ROI.
Results: Hundreds of tracked sales, increased click-through rates, saves, and shares, with improved overall engagement across social platforms.
Strategy combined lifestyle storytelling, trend alignment, and analytics to refine content cadence and maintain strong discoverability and audience trust.
Nonprofit Website Redesign (WordPress / Divi)
Optimized speed, accessibility, and UX without a costly full rebuild.
This nonprofit redesign improved an existing WordPress site using the Divi framework. Accessibility enhancements, UX-focused structure adjustments, and performance optimizations were applied without a full rebuild.
- ✔ Compressed & resized images, WebP delivery, lazy-loading
- ⚡ Enabled dynamic CSS & JS
- 🛠️ SEO & on-page optimization
- ✔ WCAG 2.1 accessibility
- 🎯 SEO 30/30 · Mobile 30/30 · Security 10/10 · Performance 11/30
Scope: Full visual rebrand, layout restructuring, page consolidation, and new page creation to improve usability, clarity, and audience engagement.
Accessibility & Results: WCAG-compliant design with readable color contrast, logical page structure, and keyboard-friendly navigation.
Full Recipe Website & Branding (HTML / CSS)
Accessibility, performance, and cohesive branding achieved without a CMS.
This fully custom HTML/CSS site was designed and coded from scratch, balancing visual impact, usability, and performance.
- ✔ WCAG 2.1 accessibility & optimized navigation
- ⚡ Bulk image compression & WebP delivery
- 🛠️ Lazy loading & minified CSS/JS
- ✔ Responsive design (Lighthouse Mobile 95/100)
- 🎯 SEO 65/100 · Security 100/100 · FCP 2.4s · LCP 6.4s
Scope: Designed and coded the entire site, including layout, graphics, logo creation, content organization, and accessibility-focused design.
Accessibility & Results: Implemented WCAG 2.1 standards, optimized navigation and readability, semantic HTML markup, and cohesive branding from logo to content.
Contact Me
If you’re ready to create engaging content and grow your brand, let’s start the conversation.