Web & Digital Content Strategy for Small Businesses & Nonprofits

I help small businesses and nonprofit organizations grow with accessibility-focused web design, high-impact UGC & social content, and conversion optimization that turns visitors into customers. With hands-on experience in TikTok, Amazon influencer campaigns, and strategic site redesigns, I build digital experiences that drive measurable traffic, engagement, and sales.

My work includes digital marketing content that has driven thousands of tracked product sales, as well as leading full-scale website redesigns — including a recent nonprofit project involving a complete visual rebrand, site restructuring, new page development, and design decisions informed by web accessibility standards to improve clarity, usability, and reach.

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Autumn Belon, small business and nonprofit web designer

What I Do

Web & Accessibility-First Design

Custom websites and redesigns for small businesses and nonprofits, built with usability and accessibility from the start.

UGC & Social Media Content

Short-form video, TikTok, and influencer content designed to drive engagement and measurable sales.

Full-Funnel Digital Strategy

Strategic alignment between content, website structure, and analytics to support awareness through conversion.

Custom Web Design & Digital Marketing for Small Businesses and Nonprofits

Most small business and nonprofit websites struggle not because of visual design, but because of unclear structure, inaccessible layouts, and content that doesn’t match how real users navigate a site. My work focuses on correcting those issues through intentional information architecture, accessibility-informed design decisions, and performance-driven content structure.

Strategic, Accessibility-Focused Websites

My approach emphasizes information architecture, user flow, and content clarity so websites are usable, inclusive, and aligned with real user behavior. Accessibility is treated as a foundational design requirement—not an afterthought.

Recent Projects

Recent work includes a full nonprofit website redesign with updated color systems, layout and navigation restructuring, logo and graphic refinement, new page development, and page consolidation to improve usability and reduce friction for users.

This nonprofit redesign improved accessibility by following WCAG 2.1 guidelines (see project details), making the website usable for a broader audience and reducing potential legal risk.

SEO & Analytics

Beyond design, I integrate SEO best practices and analytics tracking — including Google Site Tagging and performance analysis — to ensure your website not only looks great but drives measurable traffic and conversions.

Accessibility & Compliance-Aware Design

All web design work is informed by WCAG 2.1 accessibility standards (W3C guidelines), including readable color contrast, semantic heading structure, keyboard-accessible navigation, and clear content hierarchy.

U.S. courts have increasingly recognized websites as places of public accommodation under the ADA, leading to a rise in accessibility-related litigation. As a result, WCAG-informed design has become a widely accepted standard for reducing risk while improving usability.

ADA website accessibility lawsuits surged in 2025

Featured Work

Below are selected examples of web design, accessibility-focused redesigns, and social content that have driven real engagement and measurable results.

Custom Web Design Services & Digital Experiences

I design clean, strategic websites for brands and nonprofits that need clarity, usability, and results — not just a visual refresh. My approach prioritizes information architecture, user flow, and content clarity to ensure websites support real people and real goals.

Nonprofit Website Redesign

Scope: Full visual rebrand, layout restructuring, page consolidation, and new page creation to improve usability, clarity, and audience engagement.

Accessibility & Results: Design follows WCAG standards, with readable color contrast, logical page structure, and keyboard-friendly navigation.

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Full Recipe Website & Branding

Scope: Designed and built the entire site from conception to completion, including layout, graphics, logo creation, content organization, and accessibility-focused design.

Accessibility & Usability: Implemented WCAG standards, optimized navigation and readability, and created a cohesive brand experience from logo to content.

View Live Site →

TikTok & Influencer Content

Dog Puzzle Feeder — TikTok & UGC

Created short-form videos highlighting the product, driving 305 tracked sales.

Jean Miss Perfume — TikTok & UGC

Produced engaging content that generated several hundred sales via TikTok Shop.

Women's Lightweight Sweater — Amazon Influencer Content

Content creation resulted in hundreds of tracked sales and strong engagement.

Why Work With Me

Strategy-first design that connects content, usability, and compliance—so your site actually works.

Proven Social & Influencer Results

Hands-on experience driving performance across social commerce and influencer platforms—not just theory.
Web Design Beyond Templates

Thoughtful structure, usability, and clarity—so your website supports real user behavior, not just aesthetics.
Accessibility Isn’t Optional

Accessible design isn’t just best practice—it’s legally required. Organizations have faced lawsuits for inaccessible websites, including the Domino’s Pizza case .
Full-Funnel Thinking

I bridge social content and web design to support awareness, engagement, and conversion—end to end.
Clear, Transparent Engagements

Defined scope, straightforward pricing, and no long-term lock-ins.