Autumn Belon
Web Design, Digital Strategy & Social Content for Small Businesses & Nonprofits
Driving growth for small businesses and nonprofits through accessibility-first web design, strategic UGC and social content, and impact-driven digital experiences.
With a Master’s degree in Graphic Information Technology (4.0 GPA) and a BAS in Internet and Web Development (Summa Cum Laude) from Arizona State University, I combine technical expertise, design skill, and data-driven strategy to deliver measurable results across web, social, and influencer campaigns. My work includes TikTok and Amazon influencer campaigns, full website redesigns, and digital marketing content that drives engagement, traffic, and tracked sales.
What I Do
Accessibility-First Design
Custom websites and redesigns for small businesses and nonprofits, built with UX design, usability, accessibility, and SEO from the start.
UGC & Social Media Content
Short-form video, TikTok, and influencer content designed to drive engagement and measurable sales.
Full-Funnel Digital Strategy
Strategic alignment between UX, SEO, content, website structure, and analytics to support awareness through conversion.
Web Design & Digital Marketing for Small Businesses and Nonprofits
Here’s how I transform underperforming websites into structured, accessible, search-optimized digital assets:
Diagnose Structural & UX Gaps
Most small business and nonprofit websites struggle not because of visual design, but because of unclear structure, poor UX, inaccessible layouts, and content that doesn’t match how real users navigate a site. My work focuses on correcting those issues through UX-informed information architecture, accessibility-focused design, and SEO-driven content structure.
Strategic, Accessibility-Focused Architecture
My approach emphasizes UX design principles, SEO-informed information architecture, user flow, and content clarity so websites are usable, inclusive, and aligned with real user behavior.
Execute the Redesign
Recent work includes a full nonprofit website redesign with updated color systems, layout and navigation restructuring, logo and graphic refinement, new page development, and page consolidation to improve usability and reduce friction for users.
This nonprofit redesign improved accessibility by following WCAG 2.1 guidelines (see project details), making the website usable for a broader audience and reducing potential legal risk.
Apply WCAG 2.1 Accessibility Standards
All web design work is informed by WCAG 2.1 accessibility standards (W3C guidelines), including readable color contrast, semantic heading structure, keyboard-accessible navigation, and clear content hierarchy.
Integrate SEO & Analytics
Beyond design, I integrate SEO best practices and analytics tracking — including Google Site Tagging and performance analysis — to ensure your website not only looks great but drives measurable traffic and conversions.
Reduce Legal Risk & Future-Proof
U.S. courts have increasingly recognized websites as places of public accommodation under the ADA, leading to a rise in accessibility-related litigation. As a result, WCAG-informed design has become a widely accepted standard for reducing risk while improving usability.
Featured Work
Selected projects demonstrating design, accessibility, performance, and measurable engagement.
Nonprofit Website Redesign (WordPress / Divi)
Optimized speed, accessibility, and UX without a costly full rebuild.
This nonprofit redesign improved an existing WordPress site using the Divi framework. Accessibility enhancements, UX-focused structure adjustments, and performance optimizations were applied without a full rebuild.
- ✔ Compressed & resized images, WebP delivery, lazy-loading
- ⚡ Enabled dynamic CSS & JS
- 🛠️ SEO & on-page optimization
- ✔ WCAG 2.1 accessibility
- 🎯 SEO 30/30 · Mobile 30/30 · Security 10/10 · Performance 11/30
Scope: Full visual rebrand, layout restructuring, page consolidation, and new page creation to improve usability, clarity, and audience engagement.
Accessibility & Results: WCAG-compliant design with readable color contrast, logical page structure, and keyboard-friendly navigation.
Full Recipe Website & Branding (HTML / CSS)
Accessibility, performance, and cohesive branding achieved without a CMS.
This fully custom HTML/CSS site was designed and coded from scratch, balancing visual impact, usability, and performance.
- ✔ WCAG 2.1 accessibility & optimized navigation
- ⚡ Bulk image compression & WebP delivery
- 🛠️ Lazy loading & minified CSS/JS
- ✔ Responsive design (Lighthouse Mobile 95/100)
- 🎯 SEO 65/100 · Security 100/100 · FCP 2.4s · LCP 6.4s
Scope: Designed and coded the entire site, including layout, graphics, logo creation, content organization, and accessibility-focused design.
Accessibility & Results: Implemented WCAG 2.1 standards, optimized navigation and readability, semantic HTML markup, and cohesive branding from logo to content.
Dog Puzzle Feeder — TikTok & UGC
Developed a series of short-form TikTok videos showcasing real-life product use. Each video highlighted the product in a playful, relatable context, emphasizing its functionality and appeal for dog owners.
Applied SEO-conscious captions, trending hashtags, and an optimized posting schedule to maximize reach and discoverability. Engagement was monitored closely to adjust content strategy in real time.
Results: 305 tracked sales, strong user engagement (likes, shares, comments), and increased brand visibility on TikTok.
Strategy included audience segmentation, trend alignment, and iterative testing to refine video content and captions for maximum performance.
Jean Miss Perfume — TikTok & UGC
Produced a series of lifestyle and product demonstration videos to showcase the perfume in real-world scenarios. Focused on storytelling that highlighted scent, packaging, and brand personality.
Optimized video captions, hashtags, and posting times for maximum engagement and discoverability on TikTok. A/B tested content formats to determine which style resonated best with the target audience.
Results: Several hundred tracked sales, significant growth in organic brand awareness, and increased follower engagement.
Creative strategy emphasized visual appeal, clear product messaging, and analytics-driven refinement to maintain consistent ROI and audience growth.
Women's Lightweight Sweater — Amazon Influencer Content
Created influencer content showing seasonal and lifestyle use of the sweater. Videos and images were crafted to appeal to target demographics, demonstrating versatility, comfort, and styling options.
Optimized copy, hashtags, and Amazon listing content to boost visibility and drive engagement. Performance was tracked to continuously adjust content and maximize ROI.
Results: Hundreds of tracked sales, increased click-through rates, saves, and shares, with improved overall engagement across social platforms.
Strategy combined lifestyle storytelling, trend alignment, and analytics to refine content cadence and maintain strong discoverability and audience trust.
Contact Me
If you’re ready to create engaging content and grow your brand, let’s start the conversation.
I help brands with UGC, social media management, web design, and graphic design — all designed to grow your audience and strengthen your online presence.